What is Elegance?

Very often simplicity is not elegant at all.

If we over-simplify our world, it becomes mono-dimensional, monochrome, lifeless and boring.

If we simplify our world-view to an extent where the good cowboys wear white hats, and the bad cowboys black hats, we miss the multi-colour richness of experience the real world has to offer.

Instead of trying to manage the complexities we face through black-and-white reductionism, we need to achieve a more fundamental understanding of our reality - especially in the business world!

As we do so, we may find layer upon layer of intricate, beautiful, fractal patterns hidden just below the surface of chaos and complexity.

By allowing ourselves to do a deep dive into a complex problem or topic, we can learn to understand, harness and direct these elegant patterns, in order to create better, more satisfying results.

This type of simplicity is rich, complex, and deeply satisfying. It addresses the real root causes of a situation, and it usually has a broad-ranging effect. In the fields of information technology, mathematics and engineering, elegant solutions provide a surprisingly simple method, which is normally not obvious at first sight, to produce a highly effective result, often solving multiple problems at once - even problems which may not be inter-related!

Maybe Coco Chanel's little black dress can teach us a lesson about true elegance?

This little black piece of magic is designed to both reveal and hide just enough of the lady wearing it, in order to highlight her beauty, whilst at the same time concealing possible challenges in the most complimentary way. Ideally, the little black dress should not be noticed at all by the beholder. If it does its job well, it should simply act as a platform on which the lady can shine! Elegant solutions are often gentlemanly, unassuming, polite, working their miracles in the background.

Elegance combines simplicity with complexity to create beauty!

From a strategic leadership perspective, the real secret about elegance is that it provides top-executives and entrepreneurs with the essential key to creating exponential business growth within a challenging, chaotic, complex context.

Elegance: 2020 Vision...

In 2014 Andreas Bürgi's Elegance book reached the # 1 position in multiple categories on Amazon

in the USA, Canada and Germany, thus becoming an international bestseller.

Furthermore, Elegance also made it into top positions on Amazon in the UK and Australia!



The more recent 2020 edition takes the application of elegance to a totally new dimension

of relevance in the business world.